Verified purchaser ratings, reviews & narratives
Learn what real purchasers are saying.
VerifiedViews™ captures unincentivized reviews from verified purchasers - and turns ratings, reviews and open-ended feedback into a continuously updated product narrative.
✓
Independent purchase confirmed
Not a free product or sampling review
The early review problem
The first 90 days can create a distorted view.
Much of the ratings and review volume visible on brand and retailer sites early in a launch is generated through product sampling programs. Consumers may receive the product for free or at a deep discount in connection with providing a review.
That content can be useful, but it is not the same as feedback from truly organic purchasers - people who discover the product on their own, decide to purchase it with their own money and use it under normal, real-world conditions.
Brands need the voice of organic purchasers early.
These are the experiences other consumers recognize as authentic and the content retailers value when helping shoppers evaluate products.
From purchase to powerful intelligence
See the purchaser experience while there is still time to act.
VerifiedViews reaches confirmed purchasers within days of launch, captures their real-world experience and turns what they share into a clearer, more representative product narrative.
*A more representative view of verified purchasers
The Vocal Few
Purchasers who publish ratings and reviews or discuss products publicly.
The Silent Majority
Purchasers who form opinions and influence others but rarely post their experiences publicly.
VerifiedViews captures feedback from both groups—providing a more balanced and representative view of the verified purchaser population.
From one authentic voice to shared intelligence
Capture. Understand. Activate.
One platform captures what verified purchasers say, reveals what it means and makes the narrative useful across the organization.
VERIFIED PURCHASER INTELLIGENCE
This is VPI™.
Verified Purchaser Intelligence turns ratings, reviews and open-ended feedback from confirmed purchasers into a clear, continuously updated view of how the product is performing in the real world.
Every verified response adds clarity to the story behind the stars.Review Signals512 reviews
Channel & Market572 locations
PFU Intelligence103 core
Audience Profile103 profiles
Star distribution
n=512Review themes
Persisted sentiment phrases, not inferred from star ratings
Positive
- perfect size13
- great taste12
- highly recommend11
- delicious8
- great flavor8
- packs a punch7
Concerns
- hard to find3
- bitter2
- strong alcohol taste2
- not good2
- too strong2
- heartburn2
Review Signals · Static product previewVerified purchaser evidence
A clearer purchaser narrative
Reviews are the content.
Intelligence is the advantage.
VerifiedViews goes beyond collecting stars and comments. It organizes what verified purchasers are saying, identifies emerging themes and shows teams how the product narrative is developing over time.
Verified ratings and reviews
Unincentivized reviews from consumers who purchased the product with their own money.
Narrative analytics
Review content and designated open-ended feedback reveal sentiment, recurring themes, friction and advocacy.
Content ready to activate
Manage verified review content, export it for approved uses and support syndication through existing review partners.
See how it worksHow it works
From purchase to verified review.
The research experience and the review experience remain separate - protecting authenticity, compliance and trust.
Verify the purchaser
Consumers are reached only after independently purchasing the product.
Complete the PFU™ survey
Participants may receive an incentive for their time completing the research survey.
Invite a separate review
After the survey, purchasers may separately provide an unincentivized rating and review.
Create VPI™
VerifiedViews turns purchaser feedback into narrative intelligence and activation-ready content.
Clear separation by design
PFU™ survey participation may be incentivized. VerifiedViews ratings and reviews are always optional and unincentivized.
How VPI™ creates clarity
From raw purchaser feedback to decision-ready signals.
The VPI™ Platform organizes ratings, reviews and open-ended feedback into clear narratives, emerging issues and intelligence teams can act on.
Intelligence that compounds
Every launch makes the platform more valuable.
VerifiedViews is designed as an ongoing capability. Learning accumulates across launches, retailers, SKUs and categories - creating more context, stronger benchmarks and a richer understanding of how purchaser narratives form.
Launch signal
Narrative pattern
Action learning
Portfolio memory
One narrative. Many ways to act.
Give every customer-facing team a verified view.
Each team sees the same purchaser narrative, then applies it to its own decisions.
Two connected solutions. Two distinct jobs.
Public purchaser narrative and structured research intelligence.
VerifiedViews and AMC Global begin with the same verified purchaser connection, then deliver distinct products for different business needs.
VerifiedViews™
Verified purchaser narrative
For Brand, eCommerce, CX, Communications and Social Intelligence
- Verified ratings and reviews
- Review sentiment and themes
- Selected open-ended narrative analytics
- Product-level dashboard
- Review management and export
- Optional syndication support
Commercial model
Platform access + verified review credits
AMC Global · PFU Launch Intelligence™
Structured purchaser intelligence
For Consumer Insights, Innovation and Research teams
- Reasons for purchase
- Expectations versus experience
- Attribute performance and friction
- Value and future purchase intent
- Purchaser segments and demographics
- AMC Global norms and diagnostics
Available separately
Complete structured PFU™ dataset and reporting
Purchasing VerifiedViews does not automatically include the complete structured PFU™ dataset. Consumer Insights access is available separately through AMC Global.
Flexible commercial model
Pay for the platform - and the verified content you generate.
Programs combine product-level dashboard access with verified review credits. Enterprise and syndication requirements can be configured around your portfolio.
Real purchasers. Authentic voices.
See the narrative behind the stars.
Tell us a little about your products and review needs.