About VerifiedViews

The purchaser voice should be heard - not inferred.

VerifiedViews was built around a simple belief: brands make better decisions when they hear directly from people who chose, purchased and used their products in the real world.

A purchaser evaluating a consumer product in the real world
Chosen. Purchased. Used.The voice starts with a real experience.

Why we exist

Most purchasers never publish a review.

That leaves teams trying to understand product performance through a vocal few, early sampling activity and disconnected signals.

Hear more of the purchaser voice

VerifiedViews helps bring more verified purchaser voices into the picture - while the experience is still fresh and there is still time to act.

Keep the experience authentic

We connect with independently confirmed purchasers, invite optional, unincentivized ratings, reviews and open-ended feedback, and turn what they say into a clear, continuously updated product narrative.

The resultAuthentic content for shoppers and evidence-backed intelligence for the teams shaping products, launches and customer experiences.

The verified threadFrom experience to evidence
  1. 01ChooseA real product decision
  2. 02PurchaseIndependently confirmed
  3. 03ShareOptional and unincentivized
  4. 04ActEvidence becomes intelligence
Our purpose

To make real purchaser experiences easier to hear, understand and put to work.

A young purchaser comparing headphones in an electronics store

What we believe

Four principles keep the purchaser at the center.

Authenticity begins with the purchase.

The decision to choose and buy the product is the foundation of a credible experience.

The purchaser’s own words matter.

Real language preserves the nuance behind advocacy, disappointment and value.

Insights should remain connected to their underlying evidence.

Every insight is stronger when teams can return to the purchaser voice beneath it.

Intelligence is valuable only when teams can act on it.

The value comes from helping teams make clearer product, launch and experience decisions.

Authentic by design

See how VerifiedViews works.

See how VerifiedViews works