VerifiedViews for home-improvement products

Understand the project.
Improve the product experience.

See how your product performs in the projects people bought it to complete.

VerifiedViews connects your brand with people who chose and bought your product. Learn how selection, instructions, installation, and use shape their experience, and bring their real project stories into your brand’s communications.

Real purchasers. Optional, unincentivized reviews.

A homeowner using a paint roller to paint an interior wall blue
From a planned project to real use.
Getting it rightSelection & instructionsSeeing the resultEase of use & satisfaction

Find the friction
between purchase and project.

A product has to fit the task, the space, and the person using it. Hear what makes a project straightforward and what leaves purchasers looking for help.

Help purchasers start with confidence.

Explore product selection, sizing, compatibility, package contents, and instructions. Identify the information purchasers wish they had before beginning.

Improve product-page guidance, packaging, and instructions.

Understand the experience of doing the job.

Hear how people describe preparation, handling, installation, cleanup, and the finished result. Surface recurring difficulties and unmet expectations.

Inform product improvements and practical usage support.

Let real projects tell the story.

Capture optional verified ratings, reviews, and purchaser-created content that show the product in the context of an actual home project.

Help shoppers evaluate project fit through approved content.

From a quick refresh
to a weekend project.

Focus the program on how purchasers select, use, and evaluate your home-improvement product.

Connect feedback to project type, experience level, home context, and prior product use through your program’s survey design.

Paint, coatings & finishes

How do preparation, application, coverage expectations, cleanup, and the finished appearance shape satisfaction?

Tools & accessories

Is the product comfortable and straightforward to use for the task? Are instructions and compatibility details clear?

Fixtures, hardware & storage

Do sizing, included parts, installation guidance, and fit with the space meet purchaser expectations?

Repair, maintenance & project materials

Was it easy to choose the right product and quantity? How do handling, application, and the completed task compare with expectations?

From a real purchase
to a clearer next move.

One connected program brings the purchaser’s experience into the decisions your teams own.

  1. Hear the experience

    PFU™ Launch Intelligence captures survey feedback from independently confirmed purchasers. VerifiedViews captures optional ratings, reviews, and purchaser-created content.

  2. Understand the story

    VPI™ (Verified Purchaser Intelligence) processes the data into themes, sentiment, friction, and advocacy, keeping the underlying purchaser evidence connected.

  3. Make it useful

    Use the findings to inform product and launch decisions. Activate approved reviews and content in your brand’s communications with verified-purchaser context intact.

Authenticity is built in. Independent purchase is confirmed. Reviews are optional and unincentivized.

Explore the approach

What can real projects
teach you about your product?

Let’s discuss your product, the projects it supports, and the decisions purchaser experience can help you make.

Send your inquiry directly to the VerifiedViews team.