01 · Evidence
“It became part of my routine almost immediately.”
Verified purchaser
Verified purchaser“The result is clear. The pack value is less clear.”
Verified purchaserThe VPI™ platform
From purchaser feedback to decision-ready signals.
Intelligence that stays connected to the source.Every theme, signal and narrative begins with the words of independently confirmed purchasers.
Purchaser signal84Strong advocacy
What is taking shape
Convenience is winning. Value needs clarification.
Verified purchasers consistently praise ease of use while questioning pack size and repeat value.
Easy to use+32
Noticeable result+21
Pack value-9
“It fit naturally into my routine. I just wish the package made the value easier to understand.”
The story behind the stars
See what is working, what is emerging and what needs attention.
VerifiedViews organizes ratings, reviews and designated open-ended feedback into a continuously updated product narrative - without reducing the experience to a single score.
See the platformHow VPI works
Turn noisy feedback into clear business signals.
Verified Purchaser Intelligence organizes unstructured purchaser feedback into the friction, product, communications and value signals teams need to see - while keeping the underlying evidence connected.
Evidence becomes action
Keep the purchaser’s words in every decision.
A transparent path from individual experiences to the patterns teams need to see.
02 · Intelligence
84signal
Routine fit ↑ Ease of use ↑ Pack value !
03 · Activation
Brand Clarify the value storyeCommerce Elevate routine-fit proofExperience Track packaging friction
A clearer operating view
Content, intelligence and activation in one place.
Verified ratings & reviews
Unincentivized content from consumers who independently purchased the product.
Narrative analytics
Sentiment, recurring language, advocacy and friction grounded in actual responses.
Emerging signals
See product, communication and value themes while there is still time to act.
Portfolio memory
Build context across launches, SKUs, retailers and categories over time.
Content management
Review, organize and prepare verified purchaser content for approved uses.
Export & syndication support
Move approved content and intelligence into the workflows your teams already use.
Make every response more useful